The Role of Colors in Web Designing: Representing Your Brand Uniquely

Everything related to your brand is a way to represent it, whether graphics, animations, content, or any other. In the same way, colors are decisive, too. The use of an appropriate set of colors can amend the representation.

Usually, brands fail to pick the right colors. As a result, their endeavors are less impactful. In such cases, a web design company Vancouver can contribute to success. These companies offer comprehensive design services that ensure top-notch brand representation. Here’s how such services helped to choose appropriate colors for the website.

The Preliminary Matter:

Colors might be a trivial matter to brands in web design. But it holds a higher value than expected. Brands generally need to charm their audiences with alluring stuff. Colors can be a way to grab the quick attention of viewers.

Web designing companies know how to represent your brand with colors. They consider business goals, values, purposes, audiences, and inventiveness while picking colors. A web design company Vancouver has a team of expert designers who have worked on similar tasks already.

Their expertise and experience can help you determine the most suited set of colors for your brand. This initial step aids designers in using colors optimally on the website.

Understanding Color Theory:

Picking colors for the brand’s website isn’t straight. It involves several complications, probably intense ones! The first part to comprehend is color theory. Learn about the color wheel before you can pick an option.

Colors used on websites should not be random. They should complement each other. In other words, colors should be able to communicate. When you understand the color theory and color wheel, you will be able to find the best colors for website design. This way, your picks would make more sense than ever.

Go with 60-30-10:

Another useful concept in the matter is 60-30-10. Now, what is it?

Every website should have at least three-color types. The first one is primary colors, followed by secondary and tertiary colors. A web design company Vancouver can help you learn more about it.

The use of primary colors in a website design should take over about 60% of the total. Secondary colors should be 30% on the website, whereas the 10% use of tertiary colors would be perfect.

This perfect combination would result in a coordinated website with ideal visual appeal. You can attract and retain viewers on the website, without making them squint their eyes. So, make sure to try it out now.

Lacuna Web is an excellent service. This web design company will make the entire process seamless. So, check it out now!